Last updated: April 12, 2026

Terms of Service

These Terms of Service ("Terms") constitute a legally binding agreement between Altacee Digital Solutions ("Altacee", "we", "us") and the entity or individual ("Customer", "you") accessing or using the Altacee platform and related services. By creating an account or using any Altacee service, you accept these Terms in full.

1. Acceptance

These Terms take effect when you click "I agree", create an account, or begin using the services, whichever occurs first. If you are accepting on behalf of an organisation, you represent that you have authority to bind that organisation. If you do not have such authority, or if you do not agree with these Terms, do not use the services.

Enterprise customers whose orders reference a separately negotiated Master Subscription Agreement (MSA) are governed by that MSA to the extent it conflicts with these Terms. Where no MSA exists, these Terms apply in full.

2. Service description

Altacee provides a cloud-hosted marketing-automation platform, including a customer data platform (CDP), journey orchestration, multi-channel messaging (email, SMS, push, in-app), AI agent capabilities, analytics, and deliverability tooling (collectively, the "Service"). The Service is provided on a software-as-a-service basis: Altacee operates, maintains, and updates the infrastructure; Customers access it over the internet.

We may modify, add, or remove features of the Service at any time. We will provide reasonable notice of material changes that adversely affect existing functionality. Access to beta or preview features is subject to additional terms communicated at the time of access.

3. Account use

You must provide accurate registration information and keep it current. You are responsible for all activity that occurs under your account, including actions by users you invite ("Authorised Users"). You must promptly notify us at [email protected] of any unauthorised access or suspected breach of credentials.

Accounts may not be shared between individuals. Each Authorised User must have their own login credentials. You are responsible for enforcing appropriate access controls within your organisation and for the actions of your Authorised Users.

4. Customer obligations

You agree to:

• Provide lawful notice and obtain all consents required by applicable law before collecting and processing end-user data through the Service.
• Maintain a publicly accessible privacy notice describing your use of the Service.
• Comply with all applicable export control, data-protection, anti-spam, and consumer-protection laws.
• Not exceed the usage limits specified in your subscription plan (events per month, seats, API calls).
• Promptly report to us any incident affecting data security that you become aware of.

5. Acceptable use

You must not use the Service to:

• Send unsolicited bulk messages (spam) or messages to recipients who have not opted in where required by law.
• Transmit content that is unlawful, defamatory, obscene, or that infringes any third-party intellectual property right.
• Attempt to gain unauthorised access to our systems or other customers' data.
• Introduce malware, viruses, or other harmful code.
• Reverse-engineer, decompile, or disassemble any part of the Service.
• Resell or sublicense access to the Service without our prior written consent.
• Process sensitive personal data categories (health, biometric, financial) unless specifically enabled and documented in your DPA.

We reserve the right to suspend or terminate accounts that violate this section, with or without prior notice, where we determine that continued operation poses a risk to other customers, third parties, or our infrastructure.

6. Fees and payment

Fees are set out in your order form or on our pricing page. Subscription fees are billed in advance on a monthly or annual cycle. Usage-based charges (e.g., SMS messages, additional events) are billed in arrears. All fees are non-refundable except as expressly stated in these Terms or required by applicable law.

If payment fails, we will attempt to retry up to three times over seven days. If payment remains outstanding after that period, we may suspend access to the Service. Disputed charges must be raised within 60 days of the invoice date. Fees are exclusive of taxes; you are responsible for all applicable taxes, levies, or duties imposed by taxing authorities.

7. Intellectual property

Altacee retains all rights, title, and interest in and to the Service, including all software, algorithms, models, interfaces, documentation, and trademarks. Nothing in these Terms transfers any ownership of the Service to you.

You retain all rights in Customer data and any content you upload. You grant Altacee a limited, non-exclusive licence to host, copy, transmit, and process Customer data solely to provide the Service and as described in the DPA. Altacee does not claim ownership of Customer data.

Feedback you provide about the Service (suggestions, bug reports, feature requests) may be used by Altacee to improve the Service without obligation or compensation to you.

8. Confidentiality

Each party agrees to hold the other's confidential information in strict confidence using at least the same degree of care used for its own confidential information, but no less than reasonable care. Confidential information means any non-public information that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and circumstances of disclosure.

Confidentiality obligations do not apply to information that: (a) is or becomes publicly available through no fault of the receiving party; (b) was rightfully known before disclosure; (c) is independently developed without use of confidential information; or (d) must be disclosed by law, provided prompt notice is given where legally permissible.

9. Warranty disclaimer

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE". TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ALTACEE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS.

Customers who have purchased an enterprise plan with a Service Level Agreement (SLA) receive uptime commitments set out in that SLA, which constitutes the sole and exclusive remedy for availability failures.

10. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ALTACEE'S TOTAL CUMULATIVE LIABILITY TO YOU ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE, WHETHER IN CONTRACT, TORT, OR OTHERWISE, SHALL NOT EXCEED THE GREATER OF: (A) THE FEES PAID BY YOU IN THE TWELVE MONTHS PRECEDING THE CLAIM; OR (B) USD 100.

IN NO EVENT SHALL ALTACEE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR DAMAGES FOR LOSS OF PROFITS, REVENUE, GOODWILL, OR DATA, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Some jurisdictions do not allow exclusion of certain warranties or limitation of certain liabilities; in those jurisdictions, our liability is limited to the greatest extent permitted by law.

11. Indemnification

You agree to defend, indemnify, and hold harmless Altacee and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in any way connected with: (a) your use of the Service in violation of these Terms; (b) your Customer data or content; (c) your violation of any applicable law; or (d) your violation of any third-party right.

12. Termination

Either party may terminate these Terms for convenience with 30 days' written notice. We may terminate immediately if you materially breach these Terms and fail to cure the breach within 10 days of written notice. Upon termination, your access to the Service will cease, and we will delete Customer data in accordance with the DPA.

Sections that by their nature should survive termination (Confidentiality, Limitation of Liability, Indemnification, Governing Law) will do so.

13. Governing law

These Terms are governed by the laws of England and Wales, without regard to conflict-of-law principles. Any dispute arising from these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales, except that either party may seek injunctive or interim relief in any court of competent jurisdiction. Enterprise customers may negotiate alternative governing law in their MSA.

14. Changes to these Terms

We may update these Terms from time to time. We will notify you of material changes by email at least 30 days before the effective date. If you do not agree with the revised Terms, you may terminate your subscription before the effective date and receive a pro-rata refund of prepaid fees. Continued use after the effective date constitutes acceptance of the revised Terms.